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Product Manager, KOHLER Gasoline Engines 

Location:  Kohler, Wisconsin


KOHLER Engines, a division of KOHLER Co., has powered the toughest equipment in the commercial world since 1920. KOHLER Engines manufactures small engines for riding lawn mowers, garden tractors, walk-behind lawn mowers, concrete construction equipment, outdoor power equipment, welders, pressure washers and other products. For more information about KOHLER Engines, please visit


Leadership and P&L responsibility for the Commercial Gas >15HP gasoline engine category.  Scope of responsibility is worldwide.  Key duties include:

  • Develop and execute the Product Lifecycle Strategy for Commercial Gas >15HP
  • Product pricing
  • Promotion planning and execution
  • Create product specifications and program charters to provide guidance to engine development teams
  • Meet or exceed annual net sales and net income targets for the category

Specific Responsibilities

  1. Develop Product Strategies

    1. define, develop and execute projects for new product platforms, product extensions, and enhancements over the product life cycle

    2. develop product strategies covering market trends, business cycles, segmentation, competitors, pricing, packaging, advertising, promotion, and distribution

    3. maintain products to meet changing customer requirements and regulations

  2. Assess the Market

    1. collect and assess information to judge market reaction to product, price and promotion

    2. track and predict market growth and share estimates for global and regional markets

    3. identify and track actions of key competitors

    4. develop and grow key relationships with OEMs, retailers, distributors and dealers

  3. Set Price

    1. set optimal pricing based upon competitive pricing, market information, customer requirements and in consideration of segment profitability

    2. identify areas for margin improvement through specification consolidation, costs savings initiatives, and price adjustments

    3. publish pricing for internal and external requirements

  4. Develop Promotions

    1. provide marketing support to sales including communication of value proposition and publication of the product option catalog

    2. coordinate development of presentation materials, literature, merchandising, website information, digital assets, videos and social promotions for the category

    3. support trade show activities, PR efforts and other advertising initiatives to promote products.

  5. Own & Improve Financial Results

    1. work with customers and Kohler sales to grow unit sales and revenue

    2. understand the cost structure of the assigned product line and develop initiatives to reduce costs without sacrificing quality, performance or customer perception

    3. track and maximize profits on a customer basis

    4. measure success based on financial results

  6. Coordinate Information and Activities

    1. ensure communication of product line strategies and issues to all internal stakeholders

    2. direct all internal marketing activities related to new product development and current product improvement programs – specifically owning the product charters, program funding requisitions and product launch plans for the segment

    3. elevate major issues to business leaders when required

  7. Business Planning

    1. support development of strategic plans, development plans, financial plans and capital plans for the segment

    2. own the 5-year product roadmap, customer action plan and product volume plan for the segment

    3. develop business cases for new products and significant product improvements

    4. develop action plans to grow market share in target regions


  • Bachelor’s degree in Marketing, Engineering or related field with related skills.
  • Minimum 3-5 years of experience in product development, marketing, sales, channel management or finance with progressively increasing responsibility and a track record of results.
  • Master’s degree in Business Administration preferred.
  • The individual for this role must bring a passion for success and develop a winning vision for the business segment.
  • The ideal candidate has a mix of product marketing experience, solid business acumen and an ability to clearly communicate.
  • 20% travel required

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.  So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity, marital status, national origin, disability or veteran status.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact  Kohler Co. is an equal opportunity/affirmative action employer.  

 © 2016 Kohler Co.